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A simple concept for a Global Solution

In 2013, 7 Golf Operators, Chains and Networks came together to establish Golf's first strategic Alliance: the GOLF WORLD ALLIANCE©

All with equal commitment and power, they joined together with the aim of sharing their know-how and best practices to provide new benefits and services to Golf World Alliance affiliates golf courses members. The main goal is to create connections between golf courses and golf chains and to fulfill the needs for "Frequent & Global Player Benefits" including loyalty programs, travel benefits, exchange programs and personal concierge service.

The GOLF WORLD ALLIANCE© has also established four main initiatives as their primary objectives for its future actions:

1.    Create Innovative Membership Programs: e.g. GOLFWORLD MEMBER© offering, loyalty programs, golf travel benefits, and international exchange programs

2.    Sourcing and Endorsements: e.g. benchmarking purchasing and expenses, preferred suppliers, global sponsorships and partnerships

3.    Marketing and Communication: e.g. IT platforms, concierge, common websites and mobile platforms, special events promotions

4.    Best Practices: e.g. a program of continuous improvement, regular meetings, seminars, congress

 The governance of the Golf World Alliance is accomplished through volunteer work of the Founder      Members. Initially, all 7 Founder Members serve as Board Members with the following serving in official roles:



Presidency :           NGFGolf (France), represented by  Paul Armitage

Vice Presidency :  LeClub Golf Sweden (Sweden), represented by  Johan Mihkelson

Secretary :             Access Global Golf and Travel (USA), represented by Mark Murphy

Treasurer :             Global Green  (Spain), represented by Pedro Soroa


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